CASE STUDY: Visual Art Source

SaaS Platform Creation, Email Marketing, Social Media
Conceptualized and developed what grew into the largest contemporary online art resource and community in the Western United States.

Created a monetizable online marketing service sending out over 100,000 emails per day to over 32,000+ double opt-in subscribers.

Our SaaS platform allowed over 2,200 participating member venues, galleries and museums, to self-post their upcoming show details and calendars. Each member venue had their own dashboard, search and sales platform.

This created a trusted, well-visited and most comprehensive dynamic contemporary art calendar for events and openings.

Supervised all integrated and affiliate marketing through the funnel, from concept to creative, to production and delivery of effective results-driven content marketing.

Project Details

We were an early adopter of what has become mass bulk email marketing services. We were in constant communication with the SaaS email service, and our requests often resulted in new and improved features of the product. Because of the market segmentation and relevance of the content, we were able to send up to five emails a day to our constituency, while at the same time maintaining well-above industry standards for open and click-thru rates. Our experience and deep understanding of content marketing and market segmentation, allowed us to achieve these high engagement rates, by delivering the right message, to the right person, at the right time. Measurable ROI for the clients resulted in the repetitive package and annual agreements.

Editorial & Content
Content Marketing
Social Media Management
Creative & Design
Website & Backend Integration
Funnels & CRM
Custom Software Development
SEM, SEO, PPC and CPA Analytics
Affiliate Marketing
Email Marketing
DoubleClick/Google Ad Platform