CUSTOMER RELATIONSHIP MANAGEMENT
We create long-term value for organizations by developing customers, markets, and relationships.
Customer Relationship Management, also known as CRM, is a software system tool that helps business owners easily track all communications and nurture relationships with their leads and clients. A CRM replaces the multitude of spreadsheets, databases, and apps that many businesses patch together to track client data.
PMF Consulting Group, Inc. is a certified partner with Keap. Keap created the first all-in-one CRM, sales, and marketing automation platform which is built specifically for growth-minded small to medium-sized companies.
Keap is more than just a CRM, it becomes the central hub of your business.
PMF Consulting Group, Inc. has been consulting, onboarding, and implementing CRM platforms for its clients for over 10 years.
Over the years, we have often partnered with and even helped develop some of these platforms.
Marketing Automation Campaigns have grown to become a standard in the industry and with good reason. For years enterprise-sized companies have used Marketing Automation, with great success, to capture leads, and nurture prospects down the marketing funnel.
Using behavioral-based segmentation, a personalized unique visitor ID is created and constantly updated to create a detailed perfect customer persona allowing for the creation of well-developed Marketing Automation Campaigns that will deliver “the right message, to the right person at the right time.”
Our recommended CRM and backend platforms tie in all your marketing platforms and efforts and are very efficient and effective at converting prospects to customers.
There are many marketing automation and CRM solutions out there but they can be expensive. When clients come to us, we find that even if they have an existing marketing platform or CRM, they are very underutilized. We have found that most companies use their CRMs at an efficiency rate of less than 10%.
The bottom line is you need help, and we are here to help you.
The truth is that unless you have experienced, full-time, in-house marketing automation personnel, you are not only not getting what you are paying for, but it is actually negatively impacting your marketing efforts.
PMF Consulting Group offers an affordable customized Marketing Automation Platform to small and mid-sized companies. Our marketing automation campaigns typically generate significant new revenue for companies and provide an excellent return on investment.
Perfect Customer Persona (Avatar)
Our consultants will assist you in defining your perfect customer avatar. Once we define the “who,” we then need to understand that there is not just one kind of “who,” so the different kinds of “whos” need to be defined, and their different “needs” and interests need to be defined.
Behavioral-based Segmentation
We start by building content and response methods that enable us to define and segment the interests of your existing clients. We use these learned data trends to create customer/visitor segmentation campaigns for each area of your business.
Ok, so now we have collected data on the interests of your customers, website visitors, and social media connections, now what?
For the past 20 years, large corporations have been collecting data on us, it is only now that they are working out how to best use this data.
Delivering the Right Message, to Right Person at the Right Time
Many companies have different pieces of Software, Systems, CRMs, Social Media Platforms, Project Management Systems, and Websites, but they are all working independently and business is being lost through the cracks.
By connecting and combining all your marketing efforts onto one platform your marketing efforts:
- will now work in sync with each other
- will all be easily visible in one place
- will enable you to get the complete picture
- will help you to create custom reports to track what is working and often more importantly, what is not
- will give you the ROI you deserve
You still think you can do this yourself?
Give us a call, we look forward to working together.
