CASE STUDY: NPDF
SEM, SEO, Website
and Marketing Automation
National Police Dog Foundation (NPDF) is a regional nonprofit organization offering support to underfunded K-9 units of the Police, Sheriff Departments, Border Patrol, Railroad Police, Tribal Police, Homeland Security, and the Coast Guard.
The existing fundraising capabilities of the small all-volunteer organization were not able to meet the financial needs for the purchasing, training, medical, and retirement, of these K-9 units.
- Rebranding, Marketing, Advertising
- Business Growth, Development and Management
- Market Research, identifying and expanding giving opportunities
- Creation to designated giving products
- Fundraising and grant writing
- SEM, SEO, and Website Backend
- Marketing Automation
- Social Media strategy, content and analytics
- Website Design, Production and Monetization
Built a complete online donation platform and pipeline with a standardized message. The website automatically generated unique visitor IDs and rankings, delivering custom content according to visitor behavior, and a nurturing funnel to convert visitors into a donor.
Project Details
Did a complete overhaul of their website including SEO, Marketing Automation, Forms, Blogs, News, Educational Components, and Landing Pages.
Developed a complete back-end Marketing Automation, donor behavioral-based segmentation, and analytics platform.
Then used the data to deliver targeted, bulk email campaigns, CRM engagement, and social media messages that optimized their reach and ROI.