Lifecycle Marketing

Our Lifecycle Marketing model is provided by Keap, a CRM platform with whom we partner, to provide a simple framework of three key systems that cover the nine phases of a customer’s journey. We use these systems to design a marketing strategy that will help businesses attract potential customers, sell to them, and deliver an experience that will impress them and keep them coming back—with referrals.

The Lifecycle Marketing model is designed to address “three significant areas of waste.”

It creates:
– A system for collecting leads — “Collect leads
– A system for converting those leads into paying clients and customers — “Convert clients
– A system for taking those customers and creating fans who are buying more and telling friends about you — “Create fans

Lifecycle Marketing is very effective in getting entrepreneurs organized by using systematic actions as opposed to chasing the flavor of the day — or that some promised thing that is going to change your business.

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